THE MALL LUXURY OUTLETS



Art direction and creative concept for The Mall Luxury Outlets’ social content productions.

Agency MOLOTOF STUDIO
Photography ISABELLA SANFILIPPO / LINDA PROVINI
Art Direction BEATRICE OLIMPIA BONATO





HOLIDAY SEASON 2022

Concept and art direction for The Mall’s 2022 Christmas social campaign


It’s time for a little house party.

Someone rings the doorbell, the guests start pouring in one after another in their best outfits, greeting each other with joy and kissing on the cheeks.
Every guest is unique their own way.
Eventually they line up for a funny group photo: the final shot is a fashion postcard on which The Mall Luxury Outlets wish everyone a happy holiday.

The characters in the video are also portrayed alone in a series of pictures that feature a full look by one of the fashion brands involved.

Agency: MOLOTOF STUDIO
Concept & Art Direction: BEATRICE OLIMPIA BONATO
Graphic Design: MOLOTOF STUDIO
Production: CHUBBY FILMS
MUA: FRANCESCA BASILIO
Set Design: GRETA PROMONTORIO
Fashion: MOSCHINO, JIL SANDER, LANVIN, ETRO, GIVENCHY.


BEATRICE OLIMPIA BONATO


beatriceolimpiabonato@gmail.com
+41 77 812 23 67

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Photography & Creative Direction.
Geneva, Switzerland


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